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  • Open until 7pm today
  • Coffee bar till 5
  • (718) 555-0142

Fresh batch daily — sold out by noon most Saturdays

4th and Vine — under the pink awning

  • Mon–Thu 06:00–19:00 · Fri to 20:00
  • Sat 07:00–20:00 · Sun 08:00–15:00
  • (718) 555-0142

Nine years on this corner

One fryer,one recipe card.

Sugarly started as a two-tray operation in a laundromat window. The card has not changed since we just got a second fryer, a coffee bar and two more people who can be here at four in the morning.

  • 4th and Vine, under the pink awning
  • Four of us, two shifts
  • Roughly 600 a day
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Sugarly Products

What changed

The second fryerbought us an hour.

For six years the whole case came off one fryer, which meant the last tray hit the rack at half past seven and the first customer had already left. The second one moved that to six, and six is the only promise on this website.

  • Dough proofed overnight, never the same morning
  • Glaze mixed in twelve-litre batches, twice a day
  • Whatever is left at close goes to the shelter on Vine

2016 to now

Four thingsworth writing down.

Two trays in a laundromat window

Forty-eight donuts a morning, sold out of a folding table, cash only, gone by eight.

The corner unit

We took the lease on 4th and Vine, painted the awning pink and never repainted it.

The coffee bar

Cold brew on sixteen hours, single origin, because half the queue was walking next door for it.

The second fryer

Doors at six instead of seven, and the Friday drop became a standing appointment.

FRESH•HOT•DAILY•

We are not trying to reinvent the donut. We are trying to hand you one that is four minutes old, in a paper bag that is already going translucent, before you have decided what kind of day this is.

House standards

Three rulesnobody argues with.

They are taped to the wall behind the fryer, and they have been reprinted twice because of the grease.

01

Nothing sits past close

The case is emptied every night. What is left goes to the shelter two doors down before we lock up.

02

The card is public

Every price is on the wall and on the menu page. Nobody has ever had to ask what a dozen costs.

03

One drop, once

The Friday cruller never repeats inside a season. If you liked it, that was the week for it.

You could justcome and try one.

Six in the morning until seven at night. The coffee bar closes at five, which surprises people every single day.